BNP Paribas marks 40th year with the French Open with 'Tweet and Shoot' via We Are Social
Global banking and financial services firm BNP Paribas have partnered with We Are Social, by marking their 40th anniversary of partnership with the upcoming French Open: the "Tweet and Shoot" event, where tennis fans can train the world's #8 ranked (France's #1) player Jo-Wilfried Tsonga using a Twitter-controlled robot that launches tennis balls at him live on a court.
How it works:
- Three days before this year's French Open on May 23, fans around the world can go to http://tweetandshoot.wearetennis.com/ and log-in via Twitter. They can then drag-and-drop a tennis ball on a virtual on-screen tennis court to adjust the positioning of their shot to challenge Tsonga. The user's shot is then encoded as a hashtag and placed into a Tweet from them, to which they can add a personal message to Tsonga before it is sent.
- The on-court robot, connected to the internet and Twitter via 3G, will then select users' Tweets at random and fire tennis balls at Tsonga, with each shot mapped precisely to the positioning of each user's choosing.
- On May 23 at 11:00 am EDT, Tsonga will be on the tennis court and take on the shots fired at him by the robot. Fans will be able view the event on a live-stream at http://tweetandshoot.wearetennis.com/.