Campaign Brief UK blog: The last post

CB-UK-HEADER.jpgFollowing ongoing discussions with Haymarket Publishing (publishers of Campaign) we have negotiated an amicable agreement whereby we will close both the US and UK Campaign Brief blogs in return for some assistance in other parts of our business.

We'd like to thank all our viewers, supporters and advertisers that have encouraged us along our journey. It's been a fun experience but now it's time to move on and concentrate our efforts on our successful global ad site bestadsontv.com
Domestos-see-through-loo.jpg89 entries have made the cut, but only one from the UK - DLKW Lowe's 'See through loo' campaign for Domestos - at the shortlist stage of the Non-Traditional category of this year's 28th London International Awards, judging in Las Vegas.

The jury was led by Mark Tutssel (below), Global CCO of Leo Burnett Worldwide.

In an unprecedented move LIA has provided the 'Creative Conversations' attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.

Veksner: The Hollywoodisation of Advertising

Hollywoodisation.jpgBy Simon Veksner

Hollywood now generally makes either big-budget spectaculars, or much cheaper indie fare, with very little in the middle.

And I reckon advertising is going the same way.
READ ON...
Dr-Dre.jpg79 entries have made the cut - including 7 from the UK - at the shortlist stage of the Digital category of this year's 28th London International Awards, judging in Las Vegas.

R/GA London has three entries shortlisted; AKQA London has two entries shortlisted, while AMV/BBDO and SapientNitro have one apiece.

The jury was led by Nick Law (below left), global chief creative officer of R/GA.

In an unprecedented move LIA has provided the 'Creative Conversations' attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.
Pleasure.jpgOnly 17 entries have made the cut - including one from the UK - at the shortlist stage of the Integrated category of this year's 28th London International Awards, judging in Las Vegas.

OgilvyOne London made the cut for Chocolate Drops 'Measure of Pleasure'.

SapientNitro and REWE transform everyday shopping to a mobile experience

dgnb_praedikat_03.jpgOffer of the week: there's a new digital helper now out for customers of German supermarket chain REWE.

The brand-new REWE app for iOS and Android platforms offers Smartphone users a range of practical features for planning their shopping trip, as well as ideas and help in store. The app is authored by SapientNitro, which manages the REWE Mobile account.
LAW-LIA-2013.jpgCampaign Brief has ten minutes with R/GA worldwide creative director Nick Law, who is chairman of the Digital jury of the 2013 LIA Awards, being judged this week in Las Vegas.

Law discusses the trends and work that impressed this year.

VIEW THE 10 MINUTE VIDEO
Expedia-LIA.jpgOnly 144 entries have made the cut - including 18 from the UK - at the shortlist stage of the Print • Poster • Billboard category of this year's 28th London International Awards, judging in Las Vegas.

Ogilvy leads the UK agency pack with 12 entries shortlisted - 10 for the Expedia campaign. CHI&Partners and AMV/BBDO both have two entries shortlisted. adam&eveDDB and ais London both have one entry shortlisted.

The jury was led by Rob Feakins, President / CCO of Publicis Kaplan Thaler New York, and included Jeremy Craigen, ECD at DDB, representing the UK.

In an unprecedented move LIA has provided the 'Creative Conversations' attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas. 

greenlight2.jpgUK Search Awards 2013 has announced its shortlisting of leading independent digital marketing agency Greenlight for six awards, in recognition of the exemplary results the agency has delivered for its clients and for its innovative, unique proprietary search marketing technology platform, Hydra.

Now in their third year, The UK Search Awards are a national awards competition to celebrate the very best in search engine optimisation (SEO), pay-per-click (PPC) and digital marketing. They were launched in 2011 by Don't Panic in association with Manual Link and SEMPO.
Grolsch-Logo.jpgKarmarama has won the Grolsch account, previously at BMB, following a competitive four-way pitch. This is the second brand in the Molson Coors portfolio that Karmarama has started working with in 2013.

As reported previously in Campaign Brief, the Grolsch win follows fresh on the heels of Karmarama's win of the UK creative account for Cobra in September.

The brief was to create a disruptive new campaign for Grolsch using digital content and social channels to emphasise the premium Dutch lager's world beer credentials in the UK, and drive both on-trade and off-trade sales.
RN916_NudePainting_2013_dawn copy.jpgA new exhibition from British artistic duo Rob and Nick Carter, in collaboration with MPC has recreated old master paintings using ground breaking VFX technology.  

Rob and Nick Carter: Transforming presents a body of work that reengages with art of the past, harnessing the most cutting edge new media to create sustained engagement with old and modern masters.

OmaidHiwaizi_305.jpgOmaid Hiwaizi has been appointed by Geometry Global UK as chief strategy officer. Hiwaizi was formerly planning director at SapientNitro and marks Sarah Todd's first major appointment as CEO of GG UK, completing her UK management team line-up
 
As chief strategy officer, Hiwaizi will report to CEO Sarah Todd and be responsible for driving the Precision Activation proposition at all levels of the business, developing a more precise understanding of consumer habits and motivations through a mix of data, analytics and behavioural insights across all relevant channels and contexts.
 
Hiwaizi is regarded by GG UK as one of the industry's true hybrids. After studying mathematics at Cambridge, he embarked on a career as a creative, designing i-D magazine and founding direct marketing agency Hubbard Hiwaizi McCann.
Matt Groves.jpgMother London has hired Matt Groves, Saatchi & Saatchi's Director of Integration, as its first operations director.

In his new role, Groves is expected to strengthen the Mother London management team following on from the appointment of Sara Tate as MD.

Groves responsibilities include leading all integrated production, transforming the agency's digital capabilities and overseeing London's growing design practice. Groves joined the SSF group in 2010 as director of integration at Fallon and later moving to Saatchi & Saatchi, helping to transform both agencies' integrated offering, recently overseeing the acquisition and successful integration of the social and digital agency Outside Line into Saatchi's.

Tutssel-LIA-2013.jpgCampaign Brief has nine minutes with Leo Burnett worldwide creative director Mark Tutssel, who is chairman of the Non-Traditional jury of the 2013 LIA Awards, being judged this week in Las Vegas.

Tutssel discusses the work that impressed this year.

VIEW THE 9 MINUTE VIDEO

Top line-up of speakers set for Eurobest

Eurobest.jpgAhead of this year's Festival, Eurobest has released the 2013 seminar programme online.

Across three days, an innovative schedule of 30 seminars and 12 workshops will focus around the theme of creative bravery; an exploration into the ideas that are pushing the limits of creativity.
Bulls_Truck.jpgVolvo Trucks has released its latest in a series of 'live test' films called 'The Chase' which follows fresh on the heels of the successful 'Hamster Stunt' as reported in Campaign Brief previously.

This latest effort plays on the theme of a Spanish bull run and is meant to demonstrate the manouvarability of its trucks and is sure to add to the more than 14 million views the Volvo series has ratcheted up so far.

VIEW THE SPOT
Dawson.jpgSapientNitro has today announced the appointment of Neil Dawson as VP and Chief Strategy Officer Europe, effective October 28th 2013.  

Dawson, a renowned brand strategist with a prestigious background at leading London advertising agencies, will lead SapientNitro's existing formidable strategy team, leveraging his brand strategy acumen to further strengthen the agency's ability to meld the best of creativity and technology and help clients drive stronger brand-customer relationships in this increasingly complex world.
O2 first.jpgO2 has launched its 'International SIM' integrated campaign crafted by VCCP which features specially commissioned pieces of art created by artists from Bangladesh, India, Pakistan, Poland and Romania. 

Each design is inspired by the cultural references of the artists' native country, and features icons and patterns that unmistakably represent a particular culture.

VIEW THE SPOT
streetwinker.jpgTed Baker London collaborates with New York-based design agency HUSH to launch StreetWinker.com, inviting visitors to 'Spread the Ted' through a 'Baker's Dozen' of highly shareable video shorts, digital 'winks,' 'Teditorials' and 'Fashion Art'.
 
Redge Blaker, the sartorial protagonist of this digital style narrative, is a sharp-witted cultural adventurer of British heritage, offering tongue-in-cheek tips on both impeccable style and 'proper' etiquette.  Equal parts fashion anthropologist and style ambassador, Redge is always perfectly put together, a true British gent with a twist, epitomizing the exquisite attention to detail and the irreverent sense of humor for which the British brand is known.
Kennedy-Leo-Burnett.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adam Kennedy, global creative director for Samsung at Leo Burnett, Los Angeles.

READ HIS REVIEW

Rugby League World Cup 2013 launches new campaign 'GET CLOSER' via Mob Sport

rugby get closer.jpgRugby League World Cup 2013 has launched a new campaign 'GET CLOSER' via Mob Sport.

This is the first project Mob Sport has worked on with RLWC'13. They were brought in to create a film which would push fans to buy tickets and get behind England for the opening match of the Rugby League World Cup, at Cardiff Millennium Stadium on October 26th, as well as the tournament as a whole.

VIEW THE SPOT

Havas Media and Arena to establish "Havas Village" integrated structure in London

havas.jpgHavas Media Group agencies Havas Media and Arena are moving in mid-October into one central location (60, St Martin's Lane) in a step towards creating the Havas Village integrated structure, which has experienced 25% growth since its introduction in Paris.

The evolution is designed to meet changing client needs and reflects the dynamic flux in the media landscape both in the UK and globally.

Havas Media UK chief executive Paul Frampton (above center) and Arena chief executive Pedro Avery (above right) will continue to lead their respective agencies, reporting into Havas Media Group UK chief executive Mark Craze (above left).
sellotape final.jpgBrothers and Sisters have been signed by Henkel for its iconic Sellotape brand in order to develop and produce a Christmas creative campaign to launch the new 'On-Hand Dispenser' targeted at the 'wrapping professional'.

Brothers and Sisters won the 30" TV commercial, digital and press brief following a fourway pitch. The agency has been tasked with creating a TV and digital campaign to engage men and women who already consider themselves highly skilled at wrapping presents.

The activity is due to launch in November and will run up to and including the Christmas period.

Says Andy Fowler, founder and ECD at Brothers and Sisters: "Sellotape is one of the most famous brands in Britain. We've all wrapped our Christmas presents at some point with a roll of Sellotape. Launching their new product is a great creative opportunity."
kevin-cheat-specsavers.jpgKevin Pieterson has been awarded a 'substantial payout' over a Specsavers advert which implied that he may have tampered with his bat during the Ashes.

A Specsavers statement said:

"During the 2013 Ashes series we published a 'Should've Gone to Specsavers' advert which suggested that Kevin Pietersen may have tampered with his bat in an attempt to prevent Hot Spot technology working. We did not intend to imply this suggestion. We accept that this allegation is untrue and that Kevin Pietersen did not tamper with his bat. We apologise unreservedly for any distress and embarrassment our advert has caused to Kevin Pietersen. We have removed the advert from circulation."

Cannes Lions introduces new healthcare and pharmaceutical two day festival

Health-Intro_LIONS_HEALTH.jpgNew from Cannes Lions in June 2014 - and forming part of the world's biggest celebration of creative communications - comes Lions Health, a dedicated Festival for the healthcare and pharmaceutical communications industries.    
          
Setting a global benchmark of creative excellence, the Health Lions reward the best communications campaigns that have a meaningful health benefit.
Apers-Sokoloff.jpgTutssel-Meng2.jpgThe London International Awards judging has begun at The Encore Hotel in Las Vegas. Four juries are today at the Statue stage and will finalise their deliberations by this evening. Sitting in on these discussions are the 65 young creatives attending the Creative Conversations program that is also running this week.

This year's shortlists for Print, Poster & Outdoor, TV/Cinema and Film, Non Traditional and TV/Cinema and Film Craft will be announced tomorrow, with other categories released by the end of the week.

This year's speakers is headlined by Daymond John, founder & CEO of FUBU, Star of ABC's Shark Tank, & CEO of Shark Branding, marketing consulting agency. Other speakers include Tony Granger, Global Chief Creative Officer of Young & Rubicam, Amir Kassaei, Worldwide Chief Creative Officer of DDB Worldwide, Nick Law, Global Chief Creative Officer of R/GA, Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and many others.
BAKERS_PR_STILLS.jpgPURINA dry dog food brand, BAKERS, has launched the brand's first ever 'wet' dog food, BAKERS As Good as it Looks.

The completely new product will be sold in see-­‐through tubs, and is being supported by a £9M nationwide campaign.

Created by afgLondon, the creative idea is based on the new wet dog food being so good that the dogs want their owners to know all about it.

VIEW THE SPOT
Levi's Brick Lane.jpgLevi's has unveiled its latest outdoor advertising campaign as part of the #MakeOurMark project.

The campaign, carried out by Giant Poster specialist, blowUP media, sees the world-famous clothing brand dominate the trendy East London landscape with its most recent campaign aimed to encourage locals and creative talent to explore the arts.
Maltesers-Wrapper-Small.jpgUniversity design students are to pit their insight-led design skills against their peers in a bid to impress top FMCG brand marketers, designers and design research experts, have their work exhibited in a central London location, and win top prizes including paid internships.
 
The competition, 'Design In Sight,' which is being run at 25 universities with leading graphic design courses across the UK, is being launched by leading design research agency The Big Picture to mark its 20 years of providing indepth qualitative consumer research globally for clients such as Unilever, General Mills, Reckitt Benckiser and GSK.
Payback.jpgWarburtons has launched its biggest campaign promoting its 'Half & Half' bakery range spearheaded by its 'Payback' TV Spot crafted by lead creative agency WCRS

This latest work extends Warburtons 'From Our Family To Yours' campaign. Focused on the Warburtons Half & Half products (Loaves, Wraps and Thins), the campaign is spearheaded by a new TV commercial directed by James Griffiths from Moxie Pictures.

VIEW THE SPOT

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A blog for advertising creatives in the United Kingdom. To pass on news or advertise on the blog, email michael@campaignbrief.com.

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